New member conversion
Whether the people who try your club stick around.
A funnel from tried (first visit) through came back, became a member, and still active, with the drop-off at each stage. This is a matured view - it looks at people who first came long enough ago to have had a fair chance to settle, so it reflects what actually happens rather than this month’s newcomers who have not had time yet.
Use it to see how well your club converts curious first-timers into regulars, and to find the stage where you lose people so you can target it (a better welcome, a follow-up message, a buddy for their second visit).
Related
Section titled “Related”- Insights and reports - all the reports in one place.
- Attendance trends - who to contact before they drift away.